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5
Jul


This is not the first time I made a logo, but this is the first logo I made that I got paid for for a freelance job.
A friend asked me if I could make them a logo for their website and immediately I said yes. This was an opportunity I couldn’t resist because finally I will get to practice what I have been reading and researching for… logo design.
I enjoy reading blogs especially design blogs that helps me grow in my craft. Blogs of JCD, TDC, and David Airey are just a few that created in me curiosity, interest and inspiration to create logos.
The so called “process”
I don’t really care much about the “creative process”, what matters to me is to get things done. But most of the time not having or following a creative process made me inefficient, it’s either I get disorganize or I waste a lot of time stuck in a project. I find the creative process or creative flow from the blogs I mentioned above very helpful in my logo design.
1. Questionnaire – Have a client answer a questionnaire releveant to the project. This will help you focus and guide you as to what the client want or need. This will also serve as your proof in case things get out of hand.
2. Research – Do a thorough research of the company, competitor, market, and anything that would help you gather relevant information to come up with a relevant solution.
3. Mind map – I’m so glad I had a chance to attend a free mind mapping seminar. Mind mapping helps you get tons of words and ideas out of a particular subject or word you are working on.
4. Sketch – I’m not good in drawing but who cares! Sketching will save you lots of time than sitting right away in front of the computer while trying to figure out what to do. Sketching gives you the freedom to freely doodle everything you have in mind and later on figure out exactly the best possible design to render.
I wish I can post the mind map and sketches I made but sadly I threw them all away. Don’t ever do that! Keep all your notes intact, you’ll never know.
5. Render – Now it’s time for the machine to intervene. With your sketch / sketches, render it using any vector graphics editor. Vectors are great for logos because it allows you to scale images as big or as small as you want without deforming or ruining the quality.
This was the response emailed by my client…
Awesome!!! I’m uploading on the server now! You’re the best!
For me, logo design is very challenging, it stretches my thinking and creativity. Logo design takes time. For some just a few minutes but most of the time it will take hours, days or even weeks. But, it’s worth it!
Having a well designed logo is essential in any business because it represents you. It’s the visual representation of your business whether you’re just starting out or you’ve already made a name.
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